Contract Furniture Industry Consulting

Marketing Strategy for CFI Leaders

Strategic consulting that transforms how manufacturers, dealers, and publications connect with their audiences and win in their markets.

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What I Do

Three Ways I Help
CFI Businesses Grow

Whether you make furniture, sell it, or write about it, there's a smarter marketing strategy waiting for you.

🏭

Manufacturers

Positioning, product launches, go-to-market strategy, and dealer enablement for furniture manufacturers ready to own their market narrative.

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Dealers

Brand strategy, competitive positioning, and marketing enablement for dealerships that want to stand out locally and convert more buyers.

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CFI Publications

Editorial strategy, audience growth, and advertiser partnership consulting for trade publications that want to deepen their industry influence.

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About Su Pak

23 Years.
One Focused Industry.

After two decades building brands for Fortune 500 companies, consumer goods brands, and the contract furniture industry, I know what separates the companies that grow from the ones that plateau.

Most CFI businesses are stuck with outdated marketing playbooks. You need a partner who understands the industry inside out and can help you execute a smarter strategy.

My Story
23
Years of marketing experience
3
CFI segments served
100%
Focused on contract furniture
→
Strategy that actually moves the needle
Let's Talk

Ready to Transform Your Marketing?

Let's discuss your specific challenges and build a strategy that moves the needle.

Schedule a 30-Minute Strategy Call